---
title: "Trend Unit: Why we all can and should be trend watchers"
url: https://campbell-online.com/blog/2006/02/10/trend-unit-why-we-all-can-and-should-be-trend-watchers/
description: "Let’s face it: never before has knowing about emerging consumer trends been as important as it is now. Luckily, finding out about trends has become much, much easier. In."
published: 2006-02-10
updated: 2006-02-10
---

# Trend Unit: Why we all can and should be trend watchers

Published 2006-02-10

February 10, 2006 · [Knowledge work](https://campbell-online.com/blog/category/knowledge-work/)

> Let’s face it: never before has knowing about emerging consumer trends been as important as it is now. Luckily, finding out about trends has become much, much easier. In a world that’s fully connected, where tens of thousands of smart professionals and amateurs are spotting, observing, thinking, and innovating, and putting their findings online for all to see, **insanely valuable resources are up for grabs**.
>
> Yes, this avalanche of trends, insights and [new business ideas](http://www.springwise.com/) may cause information overload, but there is definitely an exciting *innovation* overload, too. The only thing that separates YOU — passionate CEO, marketer, entrepreneur — from being in the know is the time to devote to absorbing these sources, if not adding to them yourself.

[Trend Unit: Why we all can and should be trend watchers](http://www.trendwatching.com/trends/TREND_UNIT.htm)

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